Hungryroot Is Simplifying The Way Consumers Shop For Groceries

Hungryroot delivers fresh and organic groceries based on consumers dietary, meal planning and timing preferences.  MICHAEL MARQUAND

From: Forbes
By: Yola Robert

Last year changed the way consumers shopped, prepared, and consumed food. Consumers are taking fewer 73% trips to the grocery store and instead are shopping more at food subscription services and online grocery stores, with 80% of U.S. consumers having shopped online for groceries since COVID-19 outbreak. Experts predict these trends are going to continue to grow into 2021. Online grocery service, Hungryroot, has leaned into this change in consumer behavior with their online grocery delivery service model. Their unique offerings attracted new consumers and increased their repeat loyalists allowing them to achieve a $100 million net revenue run-rate for the first time in 2020.

“While some of this growth stems from the stay-at-home orders this year, it’s primarily the result of our team’s hard work expanding our selection of groceries and making the Hungryroot experience as easy as possible for our customers. In 2020, we nearly tripled the number of products we offer, and our customers can now access over three thousand top-rated, chef-designed recipes to use with their groceries. We also adjusted the pricing of our service, and as a result, have become our customers’ primary source for groceries. These changes have fueled our growth and will continue to do so in 2021 and beyond,” said Ben McKean, CEO of Hungryroot.