KeVita proposes ‘Verified Non Alcoholic’ logo to reassure shoppers kombucha is below legal alcohol limit

By: Elaine Watson

Tens of thousands of kombucha bottles were pulled from US shelves in 2010 after it emerged they exceeded the 0.5% legal alcohol limit, so you’d assume products on shelf today are all fully compliant, right? Wrong, claims KeVita, which is proposing an initiative designed to reassure shoppers they not getting more booze than they bargained for.

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