Zola releases sparkling energy waters

From: Beverage Industry
Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.

With no added sugar and only 10 calories in each 12-ounce can, Zola’s Organic Sparkling Energy Waters deliver the caffeine equivalent of one-and-a-half espresso shots with 100 mg of plant-powered caffeine from green coffee, green tea and yerba mate extracts, it says. Additionally, each flavor delivers plant-based antioxidants, providing a good source of vitamins C and E, it adds.

Zola’s Organic Sparkling Energy Waters are launching with four flavors: Pink Grapefruit, Blackberry Cucumber, Blood Orange and Lemon Lime. The new beverages will be available in June with a suggested retail price of $2.49 for a 12-ounce sleek aluminum can.

“We are proud of our Organic Sparkling Energy Waters that deliver the refreshment, energy and focus you need to crush your day,” said Chris Cuvelier, Zola’s founder and chief executive officer, in a statement. “With no added sugar and only 10 calories, these delicious drinks are sure to unlock your inspiration from within.”

Zola’s entire line of Coconut Waters, Organic Açaí Juices and Organic Hydrating Energy Drinks now are Non-GMO Project Verified, the company says. In addition, Zola has transitioned to vegan and gluten-free ingredients across all of its product lines, it adds.

“Our new Organic Sparkling Energy Water line and our entire Non-GMO Project Verified Plant-Powered Hydration portfolio are supported by our ‘Live Zola’ integrated marketing campaign, consisting of engaging social promotions and advertising, strategic customer partnerships, in-store shopper marketing programs, and lifestyle event sponsorships,” said Pete Brennan, Zola’s chief growth officer and marketing general manager.

Cuvelier added: “At Zola, we celebrate that feeling of exhilaration when you achieve something amazing and are inspired to raise your arms up high. Our ‘Live Zola’ campaign invites you to drink Zola, experience plant-powered hydration and show us what inspires you. Surfing is my passion. At the end of a really fun wave, I often turn around, look toward my friends, and raise my arms up high as I fall back into the ocean. That is my moment of inspiration.”

As part of the new campaign, Zola is developing a team of brand ambassadors who live the 24/7 lifestyle to tell the Zola story. Zola’s first brand ambassador is Luca Padua, the youngest person to ever surf Mavericks, the legendary big wave located off the coast of Half Moon Bay, Calif. Padua surfed Mavericks at age 13, and today, is globally recognized as one of the top up-and-coming big wave surfers. Padua relies on Zola and plant-powered hydration to take his performance to the next level.